# Crisis PR Sentiment Shield: Stop the Bleed.

Log the situation. Get a threat tier, a historical precedent playbook, and ready-to-send internal + external + social response copy.

brand / company industry niche
volume of negative mentions (24-48h) virality signal
has legal/regulatory element?
what happened — plain-language incident summary
Local-only. Nothing uploads.
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Log the incident above and click Build Response Matrix.