# Lead Generation Engine: Prospect. Qualify. Reach.

Define your ICP, load your actual leads. The engine scores every lead against your ICP, grades them on a fit×intent matrix, and builds per-lead research plans, outreach sequences, cadences, and a tracker — all client-side.

your company / solution what you sell (short)
target industry ideal customer profile (ICP)
ICP size — min employees ICP size — max employees
prospect count target avg contract value ($) messaging framework
key pain point ICP has that you solve
leads — the actual list the engine scores
Every tab below computes from these rows. Change a trigger or size and rebuild — the score, grade, cadence and copy all move.
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Define your ICP, add leads, and click Build Outreach Kit.